Profood International Corp. constitutes 80% of the country's dried mango production and exportation. The introduction of Japanese commercial customs helped us to develop and succeed.

Hello to all the readers of Cebu navi Sakura!
Mangoes, bananas, pineapples - the Philippines is known for its abundance of tropical fruits. Profood International Corporation was established in 1980. We process 15 different fruits in the Philippines, export to over 52 countries around the world, and also now make up 80% of the dried mangoes and mango puree in the Philippines. We have taken in Japanese business customs and installed state-of-the-art machinery to protect our products from foreign substances, etc. We abide by the highest hygiene and product quality standards. Thus, earning us certification in each country.
The recent development in Cebu is remarkable and our relationship with Japan continues to strengthen. In this regard, I would like to develop business opportunities and exchanges of all kinds with Japan.

The Quality, Delivery date, and Price for Success

I started this business 38 years ago, in 1978, at the age of 19. My aunt would make delicious dried mangoes, so good I thought they could probably sell - which gave me the idea to start this business. There are three principles which are the cornerstones of our development.
First, we always give our best efforts to continue improving our quality standards. Second, we make sure to deliver on time. This is very important, especially when it comes to doing business with Japan. And thirdly, we set a fair price. To capture the hearts of our consumers, the price cannot be too high nor to low.
Today, more than 40 Japanese companies import our products, from supermarkets and sweets manufacturers to beverage companies and even marine companies. We use advanced X-ray machines and metal detectors from Japan to ensure foreign substances and pieces of metal do not get mixed in with our product. At the moment, we have 5,000 workers in our factory in Mandaue, Cebu, though that number can reach up to 8,000 workers during peak seasons. However, every person has a purpose, no person is a waste. We even make sure the fruit draffs are either recycled or are disposed of within an hour.

A New Hotel is Opening Soon

Our fruits are harvested from different areas. By gathering fruits across the country, we have made a system of guaranteed production and dried mango supply throughout the year. This is essential when it comes to the needs of Japanese consumers. Profood is also dedicated to helping local farmers. We don't get our supplies from only major cultivators but also directly from small farmers so they can maintain a family income.
We are also embarking on a diversity of new managements such as hotels and shopping malls. Direct international flights to Cebu are continuing to increase. Currently there are three direct flights to Cebu from Japan and eight direct flights from Korea, every day. The numbers of tourists from all over the world will surely continue to rise. The Toyoko Inn Hotel, which I am involved with the construction of, will open soon and offer 580 rooms.
I am also planning on building a Japanese retirement village and am looking for a partner in this enterprise. Such information made available to Japanese nationals via CEBU navi Sakura will definitely help to boost the relationship between Cebu and Japan.