Accompanied by the goal of proving an efficient and environmentally friendly transportation system by 2020, the government launched the Public Utility Vehicle Modernization Program (PUVMP). With this, Cebu Peoples Coop, one of the biggest and multi-awarded cooperatives nationwide, joined the PUV modernization and launched PeoplesJeep. PeoplesJeep has a seating capacity of 23 – 35 passengers, it is also environmentally friendly. It uses electric, solar or alternative fuel, it has a security camera, speed limiter and is air-conditioned giving each passenger security and comfort. Currently there are 15 units deployed in Cebu City. With three routes going Talamban-Ayala-Colon, Lahug-Ayala-SM and Bulacao-Colon-SM. Cebu Peoples Coop hopes to provide marginalized jeepney driver and small-time operators all the opportunities to continue their means of livelihood through this crucial transition. Thus they are looking for more players in the industry to help the fulfillment of this program.